Friday, January 24, 2014

Trust the Power Within!

Super Bowl Sunday brought the flight of the SEAHAWKS in a masterful victory.  Sending out Brand love to Duracell for the use of TRUST YOUR POWER in their campaign with Seattle Seahawks Derrick Coleman, the first legally deaf NFL football player to enter the sacred grounds of sports - Super Bowl Sunday.

"They told me it couldn't be done..."

No surprise this production came from the great minds working at Saatchi & Saatchi. We have been working to integrate their LoveMarks, the future beyond brands, ideology into creating content since its inception.  Great work to the creative team on this effort.  The Duracell: Trust Your Power AD is an excellent example of infusing inspiration and love into the larger canvass of what it takes to turn within for all the answers you will ever need to light the way ahead. Love the use of parable incorporating the long twists and turns of the hero's journey lending its brush along the road to that championship season.

"They told me I should just quit..."

Taking an obstacle, of not being able to hear, choosing which voices to tune into, not engaging the negativity pivoting into the deeper river of inner power, bumping it up a notch in a beautifully executed 60 second spot is an achievement.  Well written, expertly produced with the perfect score, this commercial is the first entry for our Love List for 2014.  A total testament to the rising power of persistence against the odds to stand and deliver.

"I've been deaf since I was three, so I didn't listen."

Whose to know what setback, difference or perceived inability fuels a nobler purpose and expression of the human spirit necessary to bring more and more light into evolving more and more possibilities beyond "it can't be done."

Words can be the most deadly or can be a wellspring of inspiration. Listening goes beyond what the ears record and process.  Your perception becomes your reality.   You get to choose your destiny.
You have the power to listen with your heart and act according to your message.

 Be a beacon of love to those you encounter.
Be a light unto yourself.
Show up and do what you came here to do.
Right now.

Be inspired.

Be loving.

Be You.

#LoveLand101 is a Mel movement of the heart, a cycle of gratitude in the light of remembrance.

May you feel connected, comforted and full of peace
Today. Now. Always.
May you listen beyond what is said, remembering to march to the beat of your own heart and whatever anyone says remember the
encouraging words spoken in love
for your most highest good lives withing you.
Remember you are powerful beyond measure.

Trust that power!

In grace and appreciation.

lots of love,


Credits for Duracell Trust Your Power

Advertising Agency: Saatchi & Saatchi, New York, USA
Executive Creative Director: Peter Moore Smith
Creative Directors: Garrett Jones, Billy Leyhe
Senior Art Director: Nathan Wigglesworth
Senior Copywriter: Lincoln Boehm
Chief Production Officer: Tanya LeSieur
Director of Content Production: John Doris
Senior Producer: Danny Miller
Production Company: Park Pictures
Director: AG Rojas
Director of Photography: Linus Sandgren

Executive Producer: Mary Ann Marino

If you haven't heard the Parable of the Two Frogs, it is another winning story in helping shift our perceptions, which in turn, never fails to remind me to be a light unto myself.
The Parable of the Two Frogs
A group of frogs were hopping contentedly through the woods, going about their frog business, when two of them fell into a deep pit. All of the other frogs gathered around the pit to see what could be done to help their companions. When they saw how deep the pit was, the rest of the dismayed group agreed that it was hopeless and told the two frogs in the pit that they should prepare themselves for their fate, because they were as good as dead. Unwilling to accept this terrible fate, the two frogs began to jump with all of their might. Some of the frogs shouted into the pit that it was hopeless, and that the two frogs wouldn't be in that situation if they had been more careful, more obedient to the frog rules, and more responsible. The other frogs continued sorrowfully shouting that they should save their energy and give up. The two frogs continued jumping as hard as they could, and after several hours of desperate effort were quite weary. Finally, one of the frogs took heed to the calls of his fellows. Spent and disheartened, he quietly resolved himself to his fate, lay down at the bottom of the pit and died as the others looked on helpless. The other frog continued to jump with every ounce of energy he had, although his body was wracked with pain and he was completely exhausted. His companions began anew, yelling for him to accept his fate. The weary frog jumped harder and harder and - wonder of wonders! finally leapt so high that he sprang from the pit. Amazed, the other frogs celebrated his miraculous freedom and then gathering around him asked, "Why did you continue jumping when we told you it was impossible?" Reading their lips, the astonished frog explained to them that he was deaf, and that when he saw their gestures and shouting, he thought they were cheering him on. What he had perceived as encouragement inspired him to try harder and to succeed against all odds. 

Go Inner Power! 

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